Here at Enjoy Digital, "on time and on budget" is just the baseline. There’s a whole world of value beyond the traditional PM path, and we’re stepping into it. We are officially evolving from Traditional PMs into Umbraco Activators.
This blog post breaks down what that actually means and, most importantly, why it matters for you and your digital growth.
What is "Umbraco Activation"?
If you ask most people what a Traditional Project Manager does, they’ll tell you the same thing: we hold the clipboards, manage the tick-lists, track the burn rates, and make sure projects cross the finish line.
We’re good at it. But, as our session notes revealed, there is a massive opportunity to level up.
In short: Activation is the shift from just delivering a website to actively empowering the people who use it.
What is "Umbraco Activation"?
If you ask most people what a Traditional Project Manager does, they’ll tell you the same thing: we hold the clipboards, manage the tick-lists, track the burn rates, and make sure projects cross the finish line.
We’re good at it. But, as our session notes revealed, there is a massive opportunity to level up.
In short: Activation is the shift from just delivering a website to actively empowering the people who use it.
đź’ˇ The Activator Mindset
As Umbraco Activators, our primary customer isn't just the end user visiting your website—it’s the marketing team sitting in your Umbraco back office.
Our new job is to remove friction, eliminate dead-end settings, and build flexible content structures that let you launch campaigns in minutes without needing a developer on speed dial. We are moving towards strategic enablement.
Why Content Blocks are the Secret Weapon
To give our clients true freedom without breaking design integrity, we rely heavily on Umbraco Content Blocks (and the Block Grid Editor).
Instead of locking a page into a fixed layout, content blocks act like digital LEGO® bricks. Editors can stack, reorder, and configure high-converting components on the fly.
Here is how strategic block design completely changes the editorial experience:
Traditional CMS Setup 🛑 |
The Umbraco Activated Way 🚀
Fluid, modular content block libraries
Full editorial freedom within pre-approved design systems
Native, clean block settings for layout & spacing
Visual previews & distinct block icons directly in the back office
How Activation Maximizes Client ROI
When we activate a build, we stop treating the CMS as an afterthought and start treating it as a core product. Here is the ripple effect that creates for our clients:
Marketing teams can build custom landing pages for seasonal campaigns instantly using pre-built, flexible blocks like Hero Carousels, Trust Signals, and Interactive Grids.
Because blocks are tied directly to design systems (like Storybook), editors can move elements freely while the frontend automatically keeps fonts, colors, and responsiveness locked to brand standards.
Clients spend less of their Account Management budgets paying developers to fix simple layout bugs or make content tweaks—freeing up budget for high-impact strategic work.
